Deal made in the DenSeason 13 · Episode 4
Tags Snack Foods Ltd
billed as potato crisps business
The ask£125,000for 30% of the business
Implied valuation£417Kask / equity
On-air resultDeal agreed
Founder: John Tague
On the record
The deal, on the record
Tags Snack Foods Ltd asked the Dragons for £125,000 in return for 30% of the business and struck a deal with Peter Jones and Deborah Meaden on air. Figures are drawn from public records of the pitch.
- Season
- 13, ep 4
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



