Category image — no product photo on file yetSeason 2 · Episode 5
The Generating Company
presented as contemporary circus shows
The ask£160,000for 40% of the business
Implied valuation£400Kask / equity
On-air resultDeal agreed
Founder: Paul Cockle
On the record
The deal, on the record
The Generating Company asked the Dragons for £160,000 in return for 40% of the business and struck a deal with Peter Jones & Theo Paphitis on air. Figures are drawn from public records of the pitch.
- Season
- 2, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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