The pitch
What walked into the Den
Victor's Drinks appeared on Dragons' Den in season 12, episode 3, which aired in 2014, pitched by Ralph Broadbent and Alex Dixon.
In the pitch, Victor's Drinks asked the Dragons for £40,000 for 25% of the business, valuing the business at about £160,000.
After the show
What happened next
Victor's Drinks struck a deal in the Den.
Our read
The Hub verdict
Ralph Broadbent and Alex Dixon brought a make-your-own cider kit to the Den and left with Duncan Bannatyne backing them. Their ask was £40,000 for 25 percent of Victor's Drinks, a £160,000 valuation, which is classic early-stage territory. A novelty drinks kit with an obvious gifting angle is the sort of product that photographs well and sells itself on a shelf, and that tends to draw Dragon interest at a modest raise.
A cider kit that won Duncan Bannatyne over.
