The pitch
What walked into the Den
Wine Innovations appeared on Dragons' Den in season 7, episode 5, which aired in 2009, pitched by James Nash.
In the pitch, Wine Innovations asked the Dragons for £250,000 for 25% of the business, valuing the business at about £1,000,000.
After the show
What happened next
Wine Innovations left the Den without a deal.
Our read
The Hub verdict
The valuation is the eye-catcher and, in all likelihood, the sticking point. James Nash asked for £250,000 in return for 25% of Wine Innovations, which puts a £1,000,000 price on the single-serve wine-goblet business, the highest valuation in this whole group of pitches. Defending a seven-figure number in front of the Dragons demands sales and traction to match, and the panel chose not to invest. A quarter-million-pound ask at a million-pound valuation is a swing for scale, and when a pitch that bold ends without a deal it is almost always the price, not the product, that stalled it.
The steepest valuation in this batch, and no deal.
