The pitch
What walked into the Den
Thomas Aske and Tristan Stephenson brought Whisky Me to Dragons' Den in season 18, which aired in 2021.
In the pitch, Whisky Me asked the Dragons for £75,000 for 15% of the business, valuing the business at about £500,000.
After the show
What happened next
On air, Whisky Me agreed a deal of £75,000 for 15%, backed by Peter Jones, Deborah Meaden and TejLalvani. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Three Dragons on one deal is rare, and Whisky Me pulled it off at the asking terms. Thomas Aske and Tristan Stephenson wanted £75,000 for 15% of their whisky-subscription service, a £500,000 valuation, and Peter Jones, Deborah Meaden and Tej Lalvani all came in together.
When three investors share a stake that small, it usually means each wanted exposure to a business they rated highly rather than any one of them needing to hedge. A subscription model built on recurring whisky deliveries offers the repeat revenue Dragons prize, and holding the valuation at half a million while conceding just 15% is a confident outcome. The founders kept 85% and gained three sets of contacts.
Three Dragons in for a combined 15% stake.
