Independent product guide to Dragons' Den · Every availability claim is checked
AdMore Lighting productDeal made in the Den

Dragons' Den Canada Season 20 · Episode 12

AdMore Lighting

motorcycle light bars

Still sellingAutomotive

AdMore Lighting took its motorcycle light bars to the Den in season 20 and left with three Dragons on board.

The ask$200,000for 10% of the business
Implied valuation$2Mask / equity
On-air resultDeal agreed
Still sellingFounder: David Bartle

The pitch

What walked into the Den

David Bartle, from Calgary, presented his motorcycle light bars to the Dragons.

After the show

What happened next

Three Dragons came in together, Brian Scudamore, Arlene Dickinson and Manjit Minhas, at $200,000 for 20 percent.

The company is plainly still operating: our July 2026 look found a working online store with a cart, account logins, a Canada-and-US currency switch and PayPal.

Our read

The Hub verdict

AdMore walked in with two decades of building RV and trailer lighting behind it, wanting $200,000 for a tenth of the company at a flat $2 million price, an apt echo of the show's twentieth season.

Three Dragons took it together at double the equity: Brian Scudamore, Arlene Dickinson and Manjit Minhas split $200,000 for 20 percent. A crowded deal on a mature niche manufacturer is a bet on distribution rather than a turnaround, because the product already worked and the customers already existed. The store runs today with a cart, account logins and a Canada and US currency switch.

Three Dragons split a stake in a twenty-year-old maker