The pitch
What walked into the Den
Apple Cheeks Diapers, the reusable cloth-diaper brand founded by Amy Appleton and Ilana Grostern near Montreal, appeared in season 6, episode 13.
Targeted a raise of $100,000 for a cut of 15 percent, setting the price at about $666,667.
After the show
What happened next
The old applecheeks.com address now redirects to an unrelated French cloth-diaper company, and the founders’ original blog subdomain no longer resolves.
Our read
The Hub verdict
One of the oldest pitches in the Canadian file. The ask put a hundred thousand against a fifteen percent stake, pricing a Montreal-area cloth-diaper brand near two-thirds of a million, a confident number for a niche parenting product in an era when reusable diapers were still a committed-parent purchase rather than a mainstream one.
Tracing the brand today takes care. The old applecheeks.com address now lands on an unrelated French cloth-diaper manufacturer and the founders' original blog subdomain no longer resolves, so the obvious search result is not the business that pitched. Third-party Canadian retailers still list an Apple Cheeks brand, which suggests some retail presence outlived the original web presence. A redirected domain is a look-alike rather than a storefront, and that distinction matters most on pitches this old.
An old cloth-diaper pitch, and a domain that now misleads.
