Independent product guide to Dragons' Den · Every availability claim is checked

Department

Kids and Family

Dragons' Den kids and family pitches we track past the episode.

268 products to explore

Kids and Family products

Still selling in Kids and Family

Products in this department with a listing we have verified. Stock and prices change, so open the live results before you count on it.

ProducKIDvity product

ProducKIDvity

combined childcare and co-working spaces for working parents

Oneberrie product

Oneberrie

a bath-to-sleep towel and swaddle system for babies

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Products from the Den

Browse all 268 products in the full hall

Kids and Family pitches are a regular feature of the Den. We track 8 of them here, following each past the episode to see which turned into a product you can actually buy.

Kids and family products close reliably: across eight pitches, all eight left with a deal, making this one of the steadiest shelves after food and drink.

The asks reach a touch higher than you might expect, topping out at Karuma Innovations' £150,000, while equity mostly stays inside a sensible 13% to 30% band. Toddle is the outlier, giving up just 13% for £60,000 and pricing itself near £461,000. Magic Whiteboard went the other way, opening at 15% and closing at 40% for the same £100,000.

Eight family brands, eight deals, and one big reprice.