Deal made in the DenSeason 18 · Episode 10
The Wriggler
described as anti-roll changing mat for babies and infants
The ask£50,000for 40% of the business
Implied valuation£125Kask / equity
On-air resultDeal agreed
Founders: James, Aileen McCauley
On the record
The deal, on the record
The Wriggler asked the Dragons for £50,000 in return for 40% of the business and struck a deal with Sara Davies on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 10
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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