The pitch
What walked into the Den
Karuma Innovations appeared on Dragons' Den in season 10, episode 9, which aired in 2012, pitched by Ashley Sayed.
In the pitch, Karuma Innovations asked the Dragons for £150,000 for 25% of the business, valuing the business at about £600,000.
After the show
What happened next
Karuma Innovations struck a deal in the Den.
Our read
The Hub verdict
Ashley Sayed walked into season 10 asking £150,000 for a quarter of Karuma Innovations, a valuation of £600,000 on a child-friendly tablet business back in 2012, when the kids-tablet category was only just taking shape. Peter Jones backed it. The ask is the interesting part: £150,000 was a substantial cheque for the era, and pairing it with only a quarter of the equity suggests Sayed was pricing in fast growth in a category that had not yet proved it existed.
