The pitch
What walked into the Den
Landscapes 4 Learning appeared on Dragons' Den in season 16, episode 6, which aired in 2018, pitched by Craig Hill.
In the pitch, Landscapes 4 Learning asked the Dragons for £50,000 for 30% of the business, valuing the business at about £166,667.
After the show
What happened next
On air, Landscapes 4 Learning agreed a deal of £50,000 for 30%, backed by Peter Jones. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Selling to schools is a slow, tender-driven business, which makes Craig Hill's Den result interesting. He asked for 50,000 pounds against 30% of Landscapes 4 Learning, an implied 166,667-pound valuation, and Peter Jones took the deal on those exact terms. Thirty percent is a real share to hand over, though for a founder chasing school contracts, a Dragon's name and network can matter more than the cash. The valuation is modest by Den standards, which reads as honest rather than inflated. For a business selling into schools, where budgets are set once a year and procurement grinds slowly, the value of a Dragon is patience as much as contacts.
