The pitch
What walked into the Den
Catherine and Chris Baldrey-Chourio brought Nana's Manners to Dragons' Den in season 15, which aired in 2017.
In the pitch, Nana's Manners asked the Dragons for £50,000 for 20% of the business, valuing the business at about £250,000.
After the show
What happened next
On air, Nana's Manners agreed a deal of £50,000 for 20%, backed by Touker Suleyman. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Children's cutlery is a narrow niche, but a repeatable one, and Catherine and Chris Baldrey-Chourio pitched Nana's Manners on that promise: £50,000 for 20 percent, a £250,000 valuation. Touker Suleyman came in, though not at the opening price. The agreed deal was the same £50,000 for 30 percent, which resets the business at about £166,667 and costs the couple half again as much equity as they offered. They still kept the clear majority, and for a physical kids' product the trade is a familiar one: Suleyman's strength is getting things into shops, and shelf space is the whole game.
