The pitch
What walked into the Den
Brizi appeared on Dragons' Den in season 16, episode 1, which aired in 2018, pitched by Yosi Romano and Ziv Leinwand.
In the pitch, Brizi asked the Dragons for £125,000 for 25% of the business, valuing the business at about £500,000.
After the show
What happened next
On air, Brizi agreed a deal of £125,000 for 25%, backed by Touker Suleyman. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
A device that shields a baby's pram from air pollution is an easy product to root for, and Brizi's founders backed it with a £125,000 ask for 25 percent, a half-million-pound valuation. Yosi Romano and Ziv Leinwand got the terms they came for: Touker Suleyman took a quarter of the business for the sum requested, with no revision to either side of the deal.
A single Dragon holding 25 percent is a cleaner cap table than the multi-investor splits we see elsewhere in this batch, which can matter to a young company. Suleyman's strength is getting physical products made and placed, which is the practical half of turning a clever pram attachment into something parents can actually buy.
A clean quarter-stake deal at the asking price.
