Deal made in the DenSeason 3 · Episode 7
Autosafe
pitched as a seat-belt height adjuster
The ask£100,000for 50% of the business
Implied valuation£200Kask / equity
On-air resultDeal agreed
Founder: Peter Sesay
On the record
The deal, on the record
Autosafe asked the Dragons for £100,000 in return for 50% of the business and struck a deal with Peter Jones & Duncan Bannatyne on air. Figures are drawn from public records of the pitch.
- Season
- 3, ep 7
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



