The pitch
What walked into the Den
Rashpal, Gurminder and Amarinder Dhillon brought Boot Buddy to Dragons' Den in season 14, which aired in 2016.
In the pitch, Boot Buddy asked the Dragons for £60,000 for 30% of the business, valuing the business at about £200,000.
After the show
What happened next
On air, Boot Buddy agreed a deal of £60,000 for 30%, backed by Peter Jones, Deborah Meaden and Touker Suleyman. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Three Dhillon family members pitched Boot Buddy together, and fittingly three Dragons backed it. The ask was £60,000 for 30 percent, valuing the footwear-cleaning tool at £200,000, and Peter Jones, Deborah Meaden and Touker Suleyman split the stake at those precise terms. A three-way investor deal on a 30 percent slice leaves each Dragon with a single-figure holding, which is less about the money and more about pooling their retail contacts behind one gadget. Nothing in the record shows the equity climbing or the cash dropping, so this closed as proposed.
