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Cellars of Niagara-on-the-Lake productLeft without a deal

Dragons' Den Canada Season 11 · Episode 18

Cellars of Niagara-on-the-Lake

a boutique winemaking and vintage cellar venture

A Niagara lawyer pitched a boutique wine-cellar vision with an equity-and-loan ask.

The ask$50,000equity not on record
Founder: Frank Racioppo

The pitch

What walked into the Den

In Niagara-on-the-Lake, Ontario, real estate lawyer Frank Racioppo pitched a vision for a boutique wine cellar venture.

His season 11 ask combined equity and debt: $50,000 for half the business plus a $200,000 loan, with the equity portion implying a $100,000 valuation.

Our read

The Hub verdict

The ask blends cash and debt, fifty thousand dollars for half the company alongside a $200,000 loan, so the equity portion alone implies a valuation near a hundred thousand. That structure is the interesting part: a founder splitting the request that way is admitting the business needs working capital more than it needs a partner, and asking the room to wear both roles at once. No Dragon did. Boutique winemaking ties up cash in barrels for years before a bottle sells, which is exactly the shape of business a panel funds least often.

A mixed equity-plus-loan ask that no Dragon would take