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Emand Jo Ltd productLeft without a deal

Season 1 · Episode 1

Emand Jo Ltd

presented as womenswear fashion and accessories

The ask£60,000for 20% of the business
Implied valuation£300Kask / equity
Founders: Joanne Morrison, Emma McPherson

On the record

The deal, on the record

Emand Jo Ltd asked the Dragons for £60,000 in return for 20% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.

Season
1, ep 1
On-air outcome
Left without a deal
Category
Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.