Left without a dealSeason 1 · Episode 1
Emand Jo Ltd
presented as womenswear fashion and accessories
The ask£60,000for 20% of the business
Implied valuation£300Kask / equity
Founders: Joanne Morrison, Emma McPherson
On the record
The deal, on the record
Emand Jo Ltd asked the Dragons for £60,000 in return for 20% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 1, ep 1
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



