The pitch
What walked into the Den
Fixits appeared on Dragons' Den in season 20, episode 10, which aired in 2023, pitched by Chris Lefteri and Forrest Radford.
In the pitch, Fixits asked the Dragons for £45,000 for 25% of the business, valuing the business at about £180,000.
After the show
What happened next
Fixits struck a deal in the Den.
Our read
The Hub verdict
Mouldable repair sticks are the kind of quietly useful product that can sell for years, and Fixits came to series twenty asking £45,000 for 25 percent, a valuation of £180,000. It is a measured raise, a quarter of the business for a modest sum, which usually reads as a founder wanting expertise more than a big cheque. Chris Lefteri and Forrest Radford got one: Steven Bartlett backed the pitch, and a repair product that keeps broken things out of landfill is an easy story for a Dragon who trades on reach.
