Deal made in the DenSeason 19 · Episode 3
Frida Rome
pitched as vegan non-leather handbags with erotic stories included
The ask£50,000for 20% of the business
Implied valuation£250Kask / equity
On-air resultDeal agreed
Founders: Rebecca Joy, Natalie Diana
On the record
The deal, on the record
Frida Rome asked the Dragons for £50,000 in return for 20% of the business and struck a deal with Steven Bartlett on air. Figures are drawn from public records of the pitch.
- Season
- 19, ep 3
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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