The pitch
What walked into the Den
Ralf Klinnert brought Funky Moves to Dragons' Den in season 8, which aired in 2010.
In the pitch, Funky Moves asked the Dragons for £120,000 for 50% of the business, valuing the business at about £240,000.
After the show
What happened next
A deal was agreed on air for Funky Moves.
Our read
The Hub verdict
Half the company for £120,000 is a striking opening line, and that is how Ralf Klinnert pitched Funky Moves, his electronic interactive cone game, in series eight. The 50 percent offer values the business at £240,000 and signals a founder ready to take on a full partner rather than a passive backer. He ended up with two: Peter Jones and Theo Paphitis both came in, which for a physical game needing manufacture and retail placement is about as much commercial muscle as a single pitch can buy.




