Grace & Stella Co.

beauty and pampering products

The ask$250,000for 7.5% of the business

Implied valuation$3.3Mask / equity

On-air resultDeal agreed

Founders: Adi Gullia, Kailee Fatt

On the record

The deal, on the record

Grace & Stella Co. asked for $250,000 in exchange for 7.5% of the business.

Season: 12, ep 14
On-air outcome: Struck a deal
Deal terms: $250,000 as a loan with no equity given up (chosen over three equity offers: $250,000 for 10%, $500,000 for 25% plus a board seat, and $500,000 for 25%)
Investing Dragon: Michele Romanow
Category: Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.