Deal made in the DenSeason 15 · Episode 14
House Of Elrick
described as scottish heritage gin
The ask£80,000for 10% of the business
Implied valuation£800Kask / equity
On-air resultDeal agreed
Founder: Stuart Ingram
On the record
The deal, on the record
House Of Elrick asked the Dragons for £80,000 in return for 10% of the business and struck a deal with Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 15, ep 14
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



