Independent product guide to Dragons' Den · Every availability claim is checked
House Of Elrick productDeal made in the Den

Season 15 · Episode 14

House Of Elrick

described as scottish heritage gin

The ask£80,000for 10% of the business
Implied valuation£800Kask / equity
On-air resultDeal agreed
Founder: Stuart Ingram

On the record

The deal, on the record

House Of Elrick asked the Dragons for £80,000 in return for 10% of the business and struck a deal with Peter Jones on air. Figures are drawn from public records of the pitch.

Season
15, ep 14
On-air outcome
Struck a deal
Category
Drinks and Spirits

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.