Deal made in the DenSeason 18 · Episode 12
It's All About Shoes
described as recyclable shoe straps
The ask£50,000for 45% of the business
Implied valuation£111Kask / equity
On-air resultDeal agreed
Founder: Gaynor Saunders
On the record
The deal, on the record
It's All About Shoes asked the Dragons for £50,000 in return for 45% of the business and struck a deal with Touker Suleyman on air. Figures are drawn from public records of the pitch.
- Season
- 18, ep 12
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



