Category image — no product photo on file yetSeason 1 · Episode 3
IV Cam
described as a 3d measuring system using camera technology
The ask£50,000for 30% of the business
Implied valuation£167Kask / equity
On-air resultDeal agreed
Founders: John, Phillip Petty
On the record
The deal, on the record
IV Cam asked the Dragons for £50,000 in return for 30% of the business and struck a deal with Peter Jones & Doug Richard on air. Figures are drawn from public records of the pitch.
- Season
- 1, ep 3
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



