Independent product guide to Dragons' Den · Every availability claim is checked
Electronics — category illustrationCategory image — no product photo on file yet

Season 1 · Episode 3

IV Cam

described as a 3d measuring system using camera technology

The ask£50,000for 30% of the business
Implied valuation£167Kask / equity
On-air resultDeal agreed
Founders: John, Phillip Petty

On the record

The deal, on the record

IV Cam asked the Dragons for £50,000 in return for 30% of the business and struck a deal with Peter Jones & Doug Richard on air. Figures are drawn from public records of the pitch.

Season
1, ep 3
On-air outcome
Struck a deal
Category
Electronics

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.