Lit Cosmetics

line of glitter cosmetics

The ask$200,000for 25% of the business

Implied valuation$800Kask / equity

Founder: Jodie Urchyshyn

On the record

The deal, on the record

Lit Cosmetics pitched for $200,000 in return for 25% equity.

Season: 2, ep 5
On-air outcome: Left without a deal
Deal terms: No investment; ask was 200K for 25%. The source is same-night episode commentary and states the Dragons' position as future-conditional ("to get the business to a large scale that will interest the Dragons as an investment"), which reads as no deal but never says 'no deal' outright. Treat as unconfirmed until a first-party source is found.
Category: Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.