The pitch
What walked into the Den
Matt Jones brought Mesoafor Men to Dragons' Den in season 19, which aired in 2022.
In the pitch, Mesoafor Men asked the Dragons for £66,000 for 35% of the business, valuing the business at about £188,571.
After the show
What happened next
A deal was agreed on air for Mesoafor Men.
Our read
The Hub verdict
Men's grooming has been a reliable Den category, and Matt Jones brought Mesoafor Men into season 19 looking for £66,000 against 35 percent of the range. That ask sets the business at roughly £188,500, and Touker Suleyman backed it. The unusual thing here is the specificity: £66,000 rather than a round number often signals a founder who has costed out exactly what the next step needs, which tends to play better in the Den than a tidy figure chosen to sound serious.
