Momzelle

line of breastfeeding apparel

The ask$60,000for 20% of the business

Implied valuation$300Kask / equity

On-air resultDeal agreed

Founder: Christine Poirier

On the record

The deal, on the record

On Dragons' Den Canada, Momzelle sought $60,000 for a 20% stake.

Season: 4, ep 18
On-air outcome: Struck a deal
Deal terms: $60,000 for 30% (ask was $60,000 for 20%). Founder confirms at the end: "this is what I wanted and I was here for that to get the Dragons money I got it so I'm very happy".
Category: Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.