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Naked product

Turned the Dragons down

Dragons' Den Canada Season 6 · Episode 12

Naked

line of italian microfibre underwear

Fashion and Beauty

The ask$150,000for 33% of the business

Implied valuation$455Kask / equity

On-air resultOffer declined

Founders: Joel Primus, Travis McLaren

On the record

The deal, on the record

Naked pitched for $150,000 in return for 33% equity.

Season: 6, ep 12
On-air outcome: Turned the offer down
Deal terms: Four dragons offered $250,000 for 50% and were turned down. Corroborated by the same paper on 2014-06-18 (https://www.abbynews.com/2014/06/18/local-businessman-gets-millions-from-investors/): "Primus has appeared three times on Dragons Den, turning down four of the dragons in 2012 after they offered to buy half the company for a quarter-million dollars." Episode aired Wednesday Jan 11, 2012; pitch made with partner Alex McAulay.
Category: Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.