Independent product guide to Dragons' Den · Every availability claim is checked
Optifit productLeft without a deal

Season 11 · Episode 4

Optifit

described as bra-fitting service

The ask£40,000for 10% of the business
Implied valuation£400Kask / equity
Founders: Sue McDonald, Linda Birtwhistle, Atul Khanna

On the record

The deal, on the record

Optifit asked the Dragons for £40,000 in return for 10% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.

Season
11, ep 4
On-air outcome
Left without a deal
Category
Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.