Left without a dealSeason 11 · Episode 4
Optifit
described as bra-fitting service
The ask£40,000for 10% of the business
Implied valuation£400Kask / equity
Founders: Sue McDonald, Linda Birtwhistle, Atul Khanna
On the record
The deal, on the record
Optifit asked the Dragons for £40,000 in return for 10% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 11, ep 4
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



