Deal made in the DenSeason 19 · Episode 13
Pretty Mama Breastfeeding
billed as easy access maternity wear
The ask£30,000for 33% of the business
Implied valuation£91Kask / equity
On-air resultDeal agreed
Founders: Alex, Jenny McFadden
On the record
The deal, on the record
Pretty Mama Breastfeeding asked the Dragons for £30,000 in return for 33% of the business and struck a deal with Peter Jones, Steven Bartlett, Touker Suleyman and Sara Davies on air. Figures are drawn from public records of the pitch.
- Season
- 19, ep 13
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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