Left without a dealSeason 11 · Episode 5
She icer/She range
described as chemical de-icer for female car owners
The ask£50,000for 20% of the business
Implied valuation£250Kask / equity
Founder: Wendy Newby
On the record
The deal, on the record
She icer/She range asked the Dragons for £50,000 in return for 20% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 11, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



