Independent product guide to Dragons' Den · Every availability claim is checked
She icer/She range productLeft without a deal

Season 11 · Episode 5

She icer/She range

described as chemical de-icer for female car owners

The ask£50,000for 20% of the business
Implied valuation£250Kask / equity
Founder: Wendy Newby

On the record

The deal, on the record

She icer/She range asked the Dragons for £50,000 in return for 20% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.

Season
11, ep 5
On-air outcome
Left without a deal
Category
Automotive

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.