The pitch
What walked into the Den
Lewis Blitz, James Gold and Richard Gold brought Skinny Dip to Dragons' Den in season 10, which aired in 2012.
In the pitch, Skinny Dip asked the Dragons for £120,000 for 30% of the business, valuing the business at about £400,000.
After the show
What happened next
A deal was agreed on air for Skinny Dip.
Our read
The Hub verdict
Lewis Blitz, James Gold and Richard Gold brought Skinny Dip in asking £120,000 for 30 percent, which prices the fashion-tech accessories business at £400,000. What the ask tells us is that a founding trio was willing to give up nearly a third of the company between them, a reasonable trade when three people already share the upside. Peter Jones took the stake, and for an accessories brand competing on design in a fast-moving category, that is the kind of backing that buys shelf space as much as cash.
Three founders, nearly a third offered, one Dragon in.
