Left without a dealSeason 2 · Episode 1
Smarty Pants
described as underwear with personalised names
The ask£150,000for 25% of the business
Implied valuation£600Kask / equity
Founder: Claire Locke
On the record
The deal, on the record
Smarty Pants asked the Dragons for £150,000 in return for 25% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 2, ep 1
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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