Independent product guide to Dragons' Den · Every availability claim is checked
Social Citizen productDeal made in the Den

Dragons' Den Canada Season 17

Social Citizen

shirts that prevent sweat stains

The ask$100,000for 10% of the business
Implied valuation$1Mask / equity
On-air resultDeal agreed
Founders: Max Shein, Steve Nadler

On the record

The deal, on the record

Social Citizen pitched for $100,000 in return for 10% equity.

Season
17
On-air outcome
Struck a deal
Deal terms
$100,000 for 20% with Manjit Minhas (entrepreneurs counter-offered 100K for 15% and she declined; the competing offer of 125,000 for 33% from Vincenzo Guzzo was turned down)
Investing Dragon
Manjit Minhas
Category
Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.