Category image — no product photo on file yetSeason 5 · Episode 2
Sweet Counter
described as teaching aid for children learning how to count
The ask£100,000for 10% of the business
Implied valuation£1Mask / equity
Founder: Chris Mayo
On the record
The deal, on the record
Sweet Counter asked the Dragons for £100,000 in return for 10% of the business and left the Den without a deal. Figures are drawn from public records of the pitch.
- Season
- 5, ep 2
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



