The pitch
What walked into the Den
Temporary Forevers appeared on Dragons' Den in season 15, episode 3, which aired in 2017, pitched by Alex Buzaianu.
In the pitch, Temporary Forevers asked the Dragons for £90,000 for 35% of the business, valuing the business at about £257,143.
After the show
What happened next
Temporary Forevers struck a deal in the Den.
Temporary Forevers has since wound down.
Our read
The Hub verdict
Alex Buzaianu sought £90,000 for 35 percent of Temporary Forevers, the leather-bag label for laptops and camera gear, an opening valuation of roughly £257,143. Offering more than a third of a design-led business is a founder acknowledging that a Dragon's retail and brand contacts could matter as much as the funding. Peter Jones backed it, and for a small premium-goods label the useful half of that is the access rather than the cheque.
More than a third offered, and Peter Jones took it.
