Deal made in the DenSeason 21 · Episode 11
The Natural Play Makeup Company
presented as children’s make-up
The ask£75,000for 20% of the business
Implied valuation£375Kask / equity
On-air resultDeal agreed
Founder: Kitty August
On the record
The deal, on the record
The Natural Play Makeup Company asked the Dragons for £75,000 in return for 20% of the business and struck a deal with Deborah Meaden on air. Figures are drawn from public records of the pitch.
- Season
- 21, ep 11
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



