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TrapTap Inc. productDeal made in the Den

Dragons' Den Canada Season 12 · Episode 8

TrapTap Inc.

a windshield device that alerts drivers to speed traps and road hazards

A Winnipeg team pitched a windshield speed-trap alert in season 12, and founder Bryce North says he accepted one of three Dragon offers.

The ask$500,000for 25% of the business
Implied valuation$2Mask / equity
On-air resultDeal agreed
Founders: Bryce North, Adam Tsouras, Gorde Parke

The pitch

What walked into the Den

Bryce North, Adam Tsouras and Gorde Parke built TrapTap, a windshield device that warns drivers about speed traps and road hazards, and pitched it in season 12, episode 8.

The team asked for $500,000 in exchange for 25 percent, valuing the device at $2 million.

After the show

What happened next

By the founder's own account, a deal happened. Bryce North writes that three Dragons made offers and he accepted one worth $500,000.

The product looks dormant now.

Our read

The Hub verdict

The ask was $500,000 for 25 percent at a $2 million valuation, and three Dragons made offers before Bryce North accepted one worth the full $500,000.

A windshield device that warns drivers about speed traps and road hazards sits in an awkward spot, because the same alerts already run free inside the navigation apps most drivers keep on the dash, so a dedicated piece of hardware has to earn its place on the glass. Drawing three offers on that premise says the room backed the founder and the data behind him more than the gadget itself.

Three offers on the table and a half-million-dollar yes