Deal made in the DenSeason 7 · Episode 1
True Call Ltd
pitched as a device to stop nuisance phone calls
The ask£100,000for 12.5% of the business
Implied valuation£800Kask / equity
On-air resultDeal agreed
Founder: Steve Smith
On the record
The deal, on the record
True Call Ltd asked the Dragons for £100,000 in return for 12.5% of the business and struck a deal with Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 7, ep 1
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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