True North Mortgage

chain of retail stores

The ask$250,000for 25% of the business

Implied valuation$1Mask / equity

On-air resultDeal agreed

Founder: Dan Eisner

On the record

The deal, on the record

True North Mortgage asked for $250,000 in exchange for 25% of the business.

Season: 2, ep 6
On-air outcome: Struck a deal
Deal terms: $250,000 convertible debenture into 50% from Jim Treliving, Arlene Dickinson and Kevin O'Leary. Deal was struck on air but Dan Eisner walked away after due diligence: Kempton's interview post says "So I was not surprised to see him invited to pitch in front of the Dragons and then got a deal offered to him" and quotes Eisner's blog, "after much deliberation we decided not to go ahead with the deal" (https://dragonflyonthewall.wordpress.com/2007/11/08/interview-dan-eisner/).
Investing Dragons: Jim Treliving, Arlene Dickinson, Kevin O'Leary
Category: Fashion and Beauty

Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.