Deal made in the DenSeason 2 · Episode 3
Truly Madly Baby
described as baby products via party evenings and web
The ask£75,000for 45% of the business
Implied valuation£167Kask / equity
On-air resultDeal agreed
Founder: Julie White
On the record
The deal, on the record
Truly Madly Baby asked the Dragons for £75,000 in return for 45% of the business and struck a deal with Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 2, ep 3
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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