The pitch
What walked into the Den
Umar Dar and Farah Katchi run Tuesday in Love, a maker of halal-certified, water-permeable nail polish, and they pitched in season 13, episode 17.
The pair asked for $100,000 in return for 20 percent, valuing the cosmetics brand at $500,000.
After the show
What happened next
News coverage of the appearance confirms the founders left the Den with a deal.
The brand is thriving today. In July 2026 the online store was selling gel-polish collections at $29.00 each, with Summer Favorites and New Colors sections and a working cart.
Our read
The Hub verdict
The ask is clean, $100,000 for 20 percent at a $500,000 valuation, and the founders left the Den with a deal.
The product is the interesting part: halal-certified nail polish that lets water through, so it can be worn through wudu without being removed, a requirement no mainstream cosmetics brand had designed around. That is a genuinely underserved market rather than a marketing angle, and it explains the shelf life. The store is thriving, selling gel-polish collections at $29.00 through a working cart with seasonal and new-colour sections.
A deal on a polish built for a market nobody else served
