The pitch
What walked into the Den
Thomas Hurst brought Rockstar Spirits to Dragons' Den in season 18, which aired in 2021.
In the pitch, Rockstar Spirits asked the Dragons for £25,000 for 8% of the business, valuing the business at about £312,500.
After the show
What happened next
On air, Rockstar Spirits agreed a deal of £25,000 for 8%, backed by Touker Suleyman and TejLalvani. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
The confidence in this pitch lives in the equity line. Thomas Hurst offered only 8% of Rockstar Spirits for his £25,000, the smallest stake anyone in this stretch of our records let go of, and the Dragons accepted it as pitched. That prices the spiced-rum company at about £312,500 and tells you Hurst believed the brand was already worth defending.
Two Dragons split the deal, with Touker Suleyman and Tej Lalvani both writing in, and co-investment on such a thin equity slice usually means each wanted a foot in a category they rated. The cash raised is small; the signal is that seasoned retail money agreed the business deserved backing without demanding a bigger bite.
Only 8% conceded, and two Dragons still said yes.
