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Dragons' Den archive

Dragons' Den Season 10: After the Handshake

The season 10 pitches we follow past the episode, tracked to what you can still buy.

101 products and businesses across 13 episodes
Dragons' Den season 10

Products from this season

Browse the pitches, episode by episode

Episode 1

8 pitches

Episode 2

8 pitches

Episode 3

8 pitches

Episode 4

8 pitches

Episode 5

8 pitches

Episode 6

8 pitches

Episode 7

8 pitches

Episode 8

9 pitches

Episode 9

8 pitches

Episode 10

8 pitches

Episode 11

7 pitches

Episode 12

7 pitches

Episode 13

6 pitches

Season 10 of Dragons' Den aired in 2012. We track 8 of its pitches here, following each one past the on-air handshake.

Of those, 8 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.

Eight pitches make season 10 one of our fuller files, and every one of them ended in a handshake. Zapper wanted the most at ยฃ250,000 for 30%, implying a business worth about ยฃ833,000, while Billy+Margot asked just ยฃ60,000 for 40%, or roughly ยฃ150,000.

The categories scatter as widely as the money: kids products, fashion, dog ice cream, caravan covers, a sausage kitchen and a gadget trade-in service, all in one year. A Turner & Sons is the one to read closely, asking ยฃ80,000 for 33.3% and closing on exactly that, while Weave Got Style shows the other end of the trade, ยฃ85,000 against a full 40% of the company.

Eight pitches, eight deals, and no two categories alike.